Don't say that you are great. Be great.

Truly awesome products speak for themselves. They have some magic quality to them. They feel just right.When you have to tell people that your product is great, there is something off.A great product isn't an exercise in convincing people through an argument. A great product is an exercise in building a product that speaks for itself.When a founder tries to convince people with words vs actions and growth it is always a longer, and often unfruitful route.Repeating over and over again that your product is great, better than competition, and that you will definitely win, without data to back it up isn't great.Great founders are deeply passionate about their business, but they strike with data and authority, not with emotions and adjectives.Great founders know that talk is cheap.They don't waste time talking about disrupting industries. They actually do it.